Preserve the Parks Foundation Digitally Recreates Walks in America’s National Parks

Nature Valley, General Mills’ granola & cereal bar range, claimed a Gold at the 4A’s Jay Chiat Awards 2012 for Strategic Excellence, thanks to a tie-up with the Preserve the Parks Foundation, to digitally recreate walks in America’s national parks – The Grand Canyon, Great Smokies and Yellowstone National Park. In the Creative Technology category McCann New York  won for General Mills International “Trail View by Nature Valley”

See the trail here: http://naturevalleytrailview.com/

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