Preserve the Parks Foundation Digitally Recreates Walks in America’s National Parks

Nature Valley, General Mills’ granola & cereal bar range, claimed a Gold at the 4A’s Jay Chiat Awards 2012 for Strategic Excellence, thanks to a tie-up with the Preserve the Parks Foundation, to digitally recreate walks in America’s national parks – The Grand Canyon, Great Smokies and Yellowstone National Park. In the Creative Technology category McCann New York  won for General Mills International “Trail View by Nature Valley”

See the trail here:

Nature Valley Trail View

Read more about the first marketing campaign outside US by Brand USA


  1. […] handpicked by National Geographic’s family of globe-trotting contributors, and the award-winning National Parks app, filled with stunning pictures, maps and tips to explore America’s […]

Speak Your Mind

This site uses Akismet to reduce spam. Learn how your comment data is processed.