Red Bull Tops Social Video Charts

According to The Global Social Video Equity Top 100 Report powered by goviral, there are few brands that hit upon a magic formula. The starting point for the survey is the comprehensive Interbrand top 100 list which values brands as a social concept and looks at how brands were using social video to connect with their audiences. Whilst content remains king, distribution is still very much its queen.

It’s no big surprise that Red Bull got the top spot in the list – check out our stories on Felix Baumgartner’s 24 hours before the #LiveJump, just ahead of ‘content driven’ brands like  Google, Disney and Nike. Overall, the analysis reported that every member of the top five secured over 50m views of their content, indicating the huge potential audience available for brands achieving success.

But to give Red Bull further credit, the data for the report was compiled before Felix’s record-breaking skydive – an event that, says Mads Holmen, Planning Director at goviral ‘will influence the way the industry looks at storytelling in the future.’ No brand has ever managed to get even close to eight million people live-streaming an event, and the following content, views, sharing and engagement would have single-handedly given Red Bull the top spot on this year’s list. As one commentator said: “It doesn’t get much more global then seeing Felix look down on all of us and know the whole world is sharing the experience with you.”

The Global Social Video Equity Top 100

Each of the 100 brands are ranked in three categories: content, views and engagement.

To Read The FULL REPORT click here