Red Bull Tops Social Video Charts

According to The Global Social Video Equity Top 100 Report powered by goviral, there are few brands that hit upon a magic formula. The starting point for the survey is the comprehensive Interbrand top 100 list which values brands as a social concept and looks at how brands were using social video to connect with their audiences. Whilst content remains king, distribution is […]

Social Video is the Fastest-growing Ad Format Online

Video is the fastest-growing ad format online, and social sharing capabilities are helping that growth by allowing users to act as curators and promoters, passing appealing videos to a larger and larger audience of network connections. eMarketer estimates US advertisers will spend $3.1 billion this year on video ads, up from $2 billion in 2011. […]