Time for Your Eleven Thirty Hunk? C4 and Diet Coke think so…

Channel 4 is about to experience a hot man takeover as TV personalities Ollie Proudlock, Rick Edwards and George Lamb, ahem, muscle in to celebrate Diet Coke’s 30th birthday. This will see the three hotties mirroring the famous Diet Coke ‘hunk’ ad across Channel 4 for the upcoming weekend. The bespoke 20-second teaser will see […]

Social Video is the Fastest-growing Ad Format Online

Video is the fastest-growing ad format online, and social sharing capabilities are helping that growth by allowing users to act as curators and promoters, passing appealing videos to a larger and larger audience of network connections. eMarketer estimates US advertisers will spend $3.1 billion this year on video ads, up from $2 billion in 2011. […]

HTC Shoots World-First Advertising Campaign

HTC’s latest advertising creative is a sophisticated and adrenaline filled skydiving fashion shoot. The HTC Free Fall Fashion shoot, developed by global ad agency Mother, is the first fashion shoot in the world captured using a mobile handset while skydiving. The campaign is due to air globally in 2012. Directed by Sara Dunlop, the creative […]