If you read my posts about the HTC One campaign with wing pilot and model, Roberta Mancino, skydiving out a plane with two amateur photographers, Tony Mac and Nick Jojola, in tow for the world’s first fashion free-fall runway show caught on a mobile phone – then you’ll wonder what world record-holding skydiver with 7000 […]
What HTC One Skydiving Model Did Next – Riding Sharks with Roberta Mancino for GoPro
September 28, 2012 by 1 Comment
HTC One Free Fall Fashion – Behind The Scenes
April 3, 2012 by 16 Comments
Welcome to the HTC One Free Fall Fashion Shoot. The most exaggerated product demonstration we’ve ever seen. It’s the first fashion show in the world to be captured using a mobile handset while skydiving. Yes, you read that right. Fashion, phones and skydiving – it couldn’t get any better. And in Arizona. The concept for the […]
HTC STAGES THE WORLD’S FIRST FREE FALL FASHION SHOOT CAPTURED ON A MOBILE HANDSET
March 30, 2012 by 4 Comments
– Campaign features model and champion skydiver Roberta Mancino, LA Times Stylist Hayley Atkins and Hollywood Costume Designer Martin Izquierdo – To launch its new HTC One™ series, HTC, a leading global designer of smartphones, has put a consumer at the heart of its latest TV commercial by challenging a couple of amateur photographers […]
HTC One Free Fall Fashion Shoot | Fashion by Hayley Atkin
March 9, 2012 by 2 Comments
Toronto-born stylist Hayley Atkin, Fashion Editor of the LA Times Magazine, says she’s never had to work on a shoot so technically challenging. We catch up with her on the set of HTC One Free Fall Fashion Shoot in Arizona. She’s styled leading ladies such as Mila Kunis, Milla Jovovich, Viola Davis, Emily Blunt, Christina Hendricks and leading man George Clooney, so putting something together for the […]
HTC One Free Fall Fashion Shoot | Make-up by Adam Breuchaud
March 8, 2012 by 3 Comments
A-list make-up artist Adam J Breuchaud already works the red carpet-look with Anne Hathaway, Bryce Dallas Howard and Vera Farmiga so we were surprised to find him in the desert on an actual runway, in a trailer, with planes buzzing overhead. He’s on set to create the look for the HTC One Free Fall Fashion […]
HTC Shoots World-First Advertising Campaign
February 29, 2012 by 4 Comments
HTC’s latest advertising creative is a sophisticated and adrenaline filled skydiving fashion shoot. The HTC Free Fall Fashion shoot, developed by global ad agency Mother, is the first fashion shoot in the world captured using a mobile handset while skydiving. The campaign is due to air globally in 2012. Directed by Sara Dunlop, the creative […]
