To Russia With Love

Creative agency Mother and The Kaleidoscope Trust are sticking two fingers up at homophobia in Russia this Christmas. The Russian LGBT community is facing increasingly harsh treatment at the hands of authorities. Attacks on gay people are rising, in a country where homosexuality has been classified as a mental illness since 1999. So, this Christmas, […]

HTC One Free Fall Fashion – Behind The Scenes

Welcome to the HTC One Free Fall Fashion Shoot. The most exaggerated product demonstration we’ve ever seen. It’s the first fashion show in the world to be captured using a mobile handset while skydiving. Yes, you read that right. Fashion, phones and skydiving – it couldn’t get any better. And in Arizona. The concept for the […]

HTC STAGES THE WORLD’S FIRST FREE FALL FASHION SHOOT CAPTURED ON A MOBILE HANDSET

  – Campaign features model and champion skydiver Roberta Mancino, LA Times Stylist Hayley Atkins and Hollywood Costume Designer Martin Izquierdo – To launch its new HTC One™ series, HTC, a leading global designer of smartphones, has put a consumer at the heart of its latest TV commercial by challenging a couple of amateur photographers […]

HTC Shoots World-First Advertising Campaign

HTC’s latest advertising creative is a sophisticated and adrenaline filled skydiving fashion shoot. The HTC Free Fall Fashion shoot, developed by global ad agency Mother, is the first fashion shoot in the world captured using a mobile handset while skydiving. The campaign is due to air globally in 2012. Directed by Sara Dunlop, the creative […]