Welcome to the HTC One Free Fall Fashion Shoot. The most exaggerated product demonstration we’ve ever seen. It’s the first fashion show in the world to be captured using a mobile handset while skydiving. Yes, you read that right. Fashion, phones and skydiving – it couldn’t get any better. And in Arizona. The concept for the […]
HTC Shoots World-First Advertising Campaign
February 29, 2012 by 4 Comments
HTC’s latest advertising creative is a sophisticated and adrenaline filled skydiving fashion shoot. The HTC Free Fall Fashion shoot, developed by global ad agency Mother, is the first fashion shoot in the world captured using a mobile handset while skydiving. The campaign is due to air globally in 2012. Directed by Sara Dunlop, the creative […]
