HTC One Free Fall Fashion – Behind The Scenes

Welcome to the HTC One Free Fall Fashion Shoot. The most exaggerated product demonstration we’ve ever seen. It’s the first fashion show in the world to be captured using a mobile handset while skydiving. Yes, you read that right. Fashion, phones and skydiving – it couldn’t get any better. And in Arizona. The concept for the […]

HTC Shoots World-First Advertising Campaign

HTC’s latest advertising creative is a sophisticated and adrenaline filled skydiving fashion shoot. The HTC Free Fall Fashion shoot, developed by global ad agency Mother, is the first fashion shoot in the world captured using a mobile handset while skydiving. The campaign is due to air globally in 2012. Directed by Sara Dunlop, the creative […]