Stepping Out, which will hit our screens on Saturday 31st August at 6.30pm is the new ITV1 show sponsored by Baylis & Harding and will see six celebrities and their real life partners put their relationships to the test through dancing.
Viewers will see their journey from home to dance-floor as each couple tries to master a new dance genre each week.
The celebrity line up for Stepping Out includes Brian McFadden, Denise Welch, Ortise Williams, Laurence Llewelyn Bowen, Carl Frotch & Glynis Barber.
The Baylis & Harding idents are all about good clean family fun. The sponsorship package has been negotiated by John Ayling & Associates on behalf of Baylis & Harding. The idents have been produced by Cinema Campesinos and written and directed by Ed Pettit.
Adrian Slater, MD and co-owner added,”We are foremost a British family run business trying to compete against the enormous marketing spends of our competitors, so we have to be extremely creative with how we maximise our budgets. Just like our consumers, we have to be smart and shop around to find the best value for money, cutting out middle men. Working directly means we are able to support our brands with heavyweight National marketing initiatives that don’t then affect the great value prices of our products on retail shelves. It is fantastic to be working with ITV in making this prime time sponsorship deal possible.”
The TV sponsorship will be supported by a heavy programme of National marketing activity including an intensive PR campaign to highlight Baylis & Harding’s new product ranges for Christmas 2013 and several social media campaigns to directly engage consumers and support retail partner initiatives.
Will you be watching?
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