#unitealloriginals – BTS with Run DMC and A-Trak for adidas Originals FW13 campaign

Ahead of the AW13 Unite All Originals campaign launching 1st August, here’s a sneak peek, behind the scenes chat with Run DMC and A-Trak as they prepare for the ultimate culture clash. Talking about who they are, why they are masters of collisions and how they influenced a whole generation, music icons RUN DMC and […]

adidas Spezial: The first of its kind; a footwear exhibition from a fan’s perspective

adidas presents an exhibition like no other that brings together over 600 pairs of coveted adidas footwear – vintage, deadstock, re-issues, collaborations and rarities hoarded by fans, celebrities and collectors. In recent years ‘sneaker culture’ has exploded in popularity, permeating the mainstream from its origins as a niche sub-culture. Now in 2013, adidas presents an […]