It’s no secret that Ted Baker is a bit of an exhibitionist, so it only seems natural that he’s teaming up with top illustrators to launch a digital fashion portrait service.
Choose something from the SS12 collection to wear, have a photo of it taken in store and, voila, it’s re-created as an original piece of artwork.
‘Ted’s Drawing Room’ in the UK and New York
Ted Baker SS12 Womenswear By Niki Pilkington
To celebrate the in store launch of Ted Baker’s SS12 campaign The Great Exhibitionist and his Private Views, Ted has collaborated with a host of illustrators to create a digital fashion portrait service called Ted’s Drawing Room. Launching on Saturday, 17 March 2012 from midday to 8pm, the initiative will see over 100 customers receive a signed and framed, original, one-off portrait created by one of 11 top illustrators including Jacqueline Bisset, Niki Pilkington and Michael Frith.
Shoppers will be invited to pop into store, try on pieces from the new collection and pose for a photo in one of Ted’s ‘Exhibitionist’ photo booths. An image of their ‘Ted look’ will be taken using Instagram and the photograph will be automatically beamed straight into the artist’s studio, Ted’s Drawing Room, to be re-created by one of the illustrators as an original piece of artwork.
Participating stores in the UK will be London Floral Street, London Bluewater, Brighton, Manchester Trafford, Leeds, Glasgow and Dublin and Soho and Meatpacking in New York.
Ted Baker SS12 Menswear By Matthew Green
Ted’s Drawing Room will be situated in Ted’s London HQ. Inside 11 illustrators, ranging from pure fashion illustrators; to watercolour portrait artists to contemporary graphic artists, will sit poised to re-create the images using a diverse range of media from traditional pencil and ink through to collage. Ted will send those that have their portrait done a digital copy to share and show off and then a signed, framed original version soon after.
The finished portraits and the photos that inspired them will be exhibited in a gallery on Ted’s Facebook page: http://www.facebook.com/tedbaker A selection of lucky customers will also receive a time-lapse film of their portrait being created which can then be shared with friends on social networks.
A film crew will be on hand to capture the illustrators hard at work. They will be broadcasting live footage back into participating stores and to Ted’s Facebook page, allowing the public to watch the masters at work and for the subjects of the portraits to tune in and watch their portrait being created.
The illustrators involved range from the more fashion oriented Jacqueline Bissett and Niki Pilkington; to Michael Frith – one of the finest water colourists working today; right through to the lo-fi, quirky caricature of Harry Malt to the intense detail of Matthew Green. Output will be a mixture of accurate, fashion-led portrayals, beautifully showcasing Ted’s SS12 collections right through to completely comedic and abstract interpretations of the subjects dressed Ted to toe.
Harry Malt (Debut Art) has re-created an image of the elusive Ted Baker.
To demonstrate the variety of illustration styles on offer, Ted has commissioned Niki Pilkington (YCN) to re-draw a women’s wear image from the season’s lookbook and Matthew Green (YCN) to re-create a menswear shot, whilst Harry Malt (Debut Art) has re-created an image of the elusive Ted Baker.
For more information, the illustrators involved and a list of participating Ted Baker stores please visit:
www.tedbaker.com/selected/ted’s_drawing_room/intro.aspx
What’s next from the The Great Exhibitionist?
Here’s the video from the day:
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