Featuring four limited-edition designs, the travel pouch showcases artwork by British artists powered by art platform Rise Art.
The range includes bespoke products from anatomē, a luxury British wellness brand and London-based ‘modern apothecary’.
Skin care products by anatomē with recyclable aluminium packaging
Designed with purpose
British Airways’ new anatomē products have been made using recyclable aluminium packaging, removing 26.5 tonnes of single use plastic each year.
The bags are made of fully recycled fabric, while the socks are made from recycled polyester and the dental kits and earplugs are paper wrapped, with bamboo toothbrushes included.
About the artists
Amelia Coward
Amelia Coward – After graduating from the Royal College of Art with a MA in woven textiles, Amelia applied her fascination with colour theory and training in woven textiles to make unique original works that blend. She paints fine birch plywood in luminous gradients of colour leaving the subtle wood grain, presses the panels, then laser-cuts them into fine strips before recomposing. The result is a palpable sense of rhythm and movement, one hue moving gently in patterns reminiscent of flight paths.
Charlotte Roseberry
Charlotte Roseberry – Born in Sunderland, Charlotte studied painting at Edinburgh College of Art before moving to a small village in the Scottish Borders. Inspired by her rural surroundings, Charlotte’s self-described ‘internal landscape’ is reflected in her carefully calibrated abstractions. Her design features flat, expansive space bold colours, clear lines and portals, suggestive of reflection and understanding of original British landscapes that surround us.
Kit Boyd
Kit Boyd – Kit’s work centres around his interest in the spirit of place. Working from his studio near the Thames Barrier, Kit’s intricate prints reflect the British landscape of 19th and 20th Century Romantic artists. One Tree Hill in Greenwich Park is featured in the design. The artist is specifically drawn to the way that the landscape – treelines, rolling hills and the expansive sky that presides over it all – dwarfs the human figure. If there’s one feeling to take away from Boyd’s work, it might be a newfound appreciation of just how small we are in relation to the universe around us.
Club World amenity kit designed by the British artist Naomi Edmondson.
Naomi Edmondson – British painter, Naomi, is best known for her ongoing project, Survival Techniques, which sees her using open and accessible urban landscapes as the canvas for her work, aimed at promoting hope and optimism. Her bold design features two murals, ‘Face the Sun’ painted in Dalston, is a reminder to turn your face to the sun and enjoy its warmth, and ‘You Can Rest’ painted in Deptford, is a reminder to slow down and relax, perfect reminders before setting off on holiday.
About Rise Art
Rise Art was launched in London in 2011 and has rapidly grown to become an innovative and forward thinking artistic and cultural platform to promote the work of British artists locally and around the globe. Starting as a digital first gallery, Rise Art has offered hundreds of professional artists an online space to showcase their work.
About anatomē
Founded in London, anatomē is a modern apothecary brand focused on promoting wellbeing through blended botanical formulations. Its philosophy centres on sleep as the cornerstone of health, with products designed to support rest, hydration, and balance in modern lifestyles. anatomē’s skincare range is crafted with natural ingredients including aloe vera, hyaluronic acid, rosemary oil and organic shea butter and is suitable for all skin types. The brand also provides a 20% discount to British Airways customers, included in each amenity kit.
Bravo dumping those tacky faux leather The White Company pouches… although there were three products in it; pulse point, moisturiser and lip balm. Still I have enough of this lip balm to last a lifetime.
The Alice Temperley in first is chock-a-bloc with goodies and my favourite, Elemis products.
This might tempt me back to Gatwick…
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