CMOs: Social Media Drives Sales Source: Bazaarvoice
According to a survey of influential Chief Marketing Officers by Bazaar Voice in this new report “Chief customer advocate: How social data elevates CMOs”
Key findings include:
- Social (media) data impacts decisions for nearly all CMOs. Almost half of CMOs have used social data to make predictions or forecasts, and nearly nine in 10 say this data has influenced their decisions.
- CMOs use data to drive smarter decisions beyond marketing. While marketing teams and agencies most often uncover the data itself, insights are used in product development, customer experience, sales, and C-level discussions.
- CMOs believe social reveals consumer sentiment and improves brand awareness. CMOs are most confident in social data analysis of product/service sentiment, and in its impact on overall brand loyalty and awareness.
Read the full article here at Forbes.com
The author of the comment piece Steve Olenski at Forbes, he says the survey ‘speaks volumes in that CMOs, perhaps unlike their fellow C-suite residents (CEOs), realize that social media is here to stay – yes there are those still on “it’s a fad” bandwagon, and that it can have a significant impact the things that matter most, AKA the bottom line and brand loyalty.’
Shinesquad gets social media and can show you how it can grow your business. Talk to us here: social@shinesquad.com or call our London office on +44 203 582 3832 or click here to Skype.
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