Are you missing out on great opportunities that your competitors are exploiting? Over three-quarters of UK brand managers believe content marketing is an important area of focus, but less than half have developed a clearly-defined strategy for this channel. According to a poll in Content Marketing Survey Report by Econsultancy, October 2012 – 83% of brand managers used […]
How Social Media Drives Sales
August 28, 2012 by Leave a Comment
According to a survey of influential Chief Marketing Officers by Bazaar Voice in this new report “Chief customer advocate: How social data elevates CMOs” Key findings include: Social (media) data impacts decisions for nearly all CMOs. Almost half of CMOs have used social data to make predictions or forecasts, and nearly nine in 10 say this data has […]
