Are You Missing Out on Social Media Marketing?

Are you missing out on great opportunities that your competitors are exploiting? Over three-quarters of UK brand managers believe content marketing is an important area of focus, but less than half have developed a clearly-defined strategy for this channel. According to a poll in Content Marketing Survey Report by Econsultancy, October 2012 – 83% of brand managers used […]

Online Video – ‘next big wave’

Procter & Gamble believes that online video will become the “next big wave” in the marketing world, combining the benefits provided by the internet and television. Speaking to The Australian, Marc Pritchard, Procter & Gamble’s global brand building officer, suggested that this medium would soon occupy a central strategic position for brands. “When I started, […]