McDonald’s UK replaces the iconic design of its red fry boxes with original football-themed artwork to mark the FIFA World Cup in Brazil. The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game. When app users hold their mobile device up […]
McDonald’s UK Launches New Fry Packaging Designs & Augmented Reality Trick-Shot App For FIFA World Cup
May 29, 2014 by Leave a Comment
McDonald’s UK replaces the iconic design of its red fry boxes with original football-themed artwork to mark the FIFA World Cup in Brazil. The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game. When app users hold their mobile device up […]
