Blogs Blooming

NM Incite research shows that consumer interest in blogs continues to grow with over 181 million blogs at the end of 2011, up from 36 million just 5 years ago. 6.7 million bloggers publish through websites such as Blogger, WordPress and Tumblr whilst another 12 million write blogs using their social networks. Who are these […]

the UK’s first ever body motion recognition research in out-of-home

First motion recognition trial hits the UK capturing consumer behaviour as never seen before. Today sees the launch of the UK’s first ever body motion recognition research in out-of-home using ground breaking technology at an interactive panel in London. The premise of the trial devised by Clear Channel and Kinetic in conjunction with 3D Exposure, […]

Facebook – Still Growing

eMarketer predicts that there will be 1.43 billion social network users in 2012. 1 out of 5 people will use a social network this year. Facebook has rapidly expanded into India, Indonesia and Brazil who now join the US and Mexico in the top 5 Facebook countries. Facebook has 10 million monthly active users in […]

New to Video and Viral?

Many of the enquiries we get are clients who are new to video. Great! We’re here to help. Video is an  investment of time and money, but can give you terrific results. What Shinesquad have, is a broad range of know-how within film production, marketing and throughout social media. From the outset we will sit down […]

How To Build A Billion-Dollar Brand

A. Salman Amin, executive VP and CMO of PepsiCo explains in this Forbes article ‘How To Build A Billion-Dollar Brand‘ using: Authenticity and Trust Engagement and Entertainment Differentiation Consistency and Constancy and A Relationship Constantly Strengthened. Specifically, he says what can be accomplished when a company offers great products, masters the art and science of marketing, and leverages the interplay of new technologies, continuous interactivity, and […]

Discovery or Augmented Reality?

‘Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept’ Juniper Research, Mobile augmented reality. Starbucks have a new Cup Magic app that allows you to send and receive virtual Valentine messages. Scan one of the limited edition Valentine’s Day themed cups and watch your cup come to life. You […]